{"id":2208,"date":"2022-09-28T13:12:13","date_gmt":"2022-09-28T13:12:13","guid":{"rendered":"https:\/\/superdata.fr\/?p=2208"},"modified":"2023-06-27T08:43:49","modified_gmt":"2023-06-27T08:43:49","slug":"lorganic-seo-au-service-des-cabinets-davocats","status":"publish","type":"post","link":"https:\/\/superdata.fr\/lorganic-seo-au-service-des-cabinets-davocats","title":{"rendered":"L&rsquo;Organic SEO au service des cabinets d&rsquo;avocats"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0&Prime; background_color=\u00a0\u00bb#2a2e40&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(42,46,64,0) 0%|#2a2e40 70%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(42,46,64,0)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#2a2e40&Prime; 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text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_3_font=\u00a0\u00bbOswald|||on|||||\u00a0\u00bb header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_5_font=\u00a0\u00bbOswald|||on|||||\u00a0\u00bb header_5_text_color=\u00a0\u00bbrgba(0,0,0,0.3)\u00a0\u00bb header_5_font_size=\u00a0\u00bb20px\u00a0\u00bb header_5_letter_spacing=\u00a0\u00bb5px\u00a0\u00bb header_5_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_3_font_size_tablet=\u00a0\u00bb20px\u00a0\u00bb header_3_font_size_phone=\u00a0\u00bb14px\u00a0\u00bb header_3_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb header_3_letter_spacing_phone=\u00a0\u00bb5px\u00a0\u00bb header_3_letter_spacing_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: justify;\">Malgr\u00e9 des contraintes li\u00e9es \u00e1 la profession d&rsquo;avocats, les cabinets n&rsquo;\u00e9chappent plus \u00e1 la concurrence, obligeant ces derniers \u00e1 revoir leur strat\u00e9gie marketing ainsi que leur strat\u00e9gie d&rsquo;acquisition. 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background_layout__hover_enabled=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: justify;\">LA REALITE<\/h3>\n<p>Doit-on le rappeler, le marketing reste le marketing, sauf que ces derni\u00e8res ann\u00e9es il s\u2019est digitalis\u00e9. Aujourd\u2019hui, m\u00eame si vous d\u00e9veloppez une \u00e9norme strat\u00e9gie marketing offline, vous perdez tous les jours des clients si votre site web et votre contenu ne sont pas mis en place correctement afin d\u2019attirer l\u2019attention des moteurs de recherche et donc des internautes.<\/p>\n<p>En effet, <strong>la strat\u00e9gie d\u2019acquisition pour les cabinets d\u2019avocats est tr\u00e8s sensiblement la m\u00eame que pour un e-commerce<\/strong> et aujourd\u2019hui les internautes choisissent un cabinet d\u2019avocats surtout via les moteurs de recherche.<\/p>\n<p>Google a \u00e9t\u00e9 fond\u00e9 en 1998 et le moteur est pass\u00e9 de 10.000 requ\u00eates par jour \u00e1 3.5 billions aujourd\u2019hui.<\/p>\n<p><strong>95% du trafic global est g\u00e9n\u00e9r\u00e9 par la Search, les images et Maps.<\/strong><\/p>\n<p>Partant du principe que plus d\u2019un tiers des consommateurs utilisent un moteur de recherche journali\u00e8rement sans bouger de chez eux ou du bureau, si vous n\u2019avez pas de visibilit\u00e9 ou une plaque de votre cabinet assez grande (4X3m), vous allez perdre cette masse de client\u00e8le.<\/p>\n<p>Je crois fonci\u00e8rement que l\u2019organic SEO est de loin le moyen le plus ROIste pour un cabinet pouvant ainsi g\u00e9n\u00e9rer jusqu\u2019\u00e1 66% (statistiques \u00e9labor\u00e9s par des recherches aux USA) de clients suppl\u00e9mentaires.<\/p>\n<p>Enfin, en France<strong>, les cabinets d&rsquo;avocats ont besoin de &lsquo;d\u00e9poussi\u00e9rer&rsquo; leur image<\/strong>. Si vous faites un sondage, la plupart des personnes interrog\u00e9es vous r\u00e9pondront: \u00a0\u00bb Les cabinets d&rsquo;avocats font et sont &lsquo;vieillots&rsquo; en plus d&rsquo;<span><em>\u00ea<\/em><\/span>tre chers! \u00a0\u00bb<\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb100px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2020\/07\/externalisation-force-vente-sales.png\u00a0\u00bb title_text=\u00a0\u00bbexternalisation-force-vente-sales\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0&Prime; height=\u00a0\u00bb644px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2022\/09\/ecran_laptop_avocats.png\u00a0\u00bb title_text=\u00a0\u00bbecran_laptop_avocats\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.18.0&Prime; header_4_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb17px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: justify;\"><strong>SOYEZ REALISTE SUR LA SITUATION<\/strong><\/h3>\n<p><strong><\/strong><\/p>\n<p>L\u2019industrie du Droit, m\u00eame si beaucoup en France ne veulent pas le reconnaitre, est hyper comp\u00e9titive.<\/p>\n<p>Ajout\u00e9s \u00e1 cela des soucis importants au niveau de la justice elle-m\u00eame, o\u00f9 nous avons des juges qui ne comprennent pas forc\u00e9ment qu\u2019un cabinet d\u2019avocats peut aussi \u00eatre d\u2019une grande utilit\u00e9 pour les agences SEO. Ou tout simplement ne comprenant pas ce qu&rsquo;est le SEO !<\/p>\n<p>En effet, le <strong>SEO tombe sous le coup du Droit d\u2019auteurs<\/strong> tant au niveau des balises que du contenu et <strong>si vous avez l\u2019intention de copier le SEO d\u2019un autre cabinet et son contenu, mieux vaut vous abstenir<\/strong>\u00a0! ou alors vous attendre \u00e0 un s\u00e9rieux proc\u00e8s.<\/p>\n<p>Si vous \u00eates \u00e0 la t\u00eate d\u2019un cabinet d\u2019avocats, vous souhaitez acqu\u00e9rir de nouveaux clients !<\/p>\n<p>Pourtant malgr\u00e9 cela, nous pouvons entendre, \u00a0\u00bb non, je n&rsquo;ai pas besoin de SEO, ni de donner une image plus moderne de mon cabinet, cela me convient \u00a0\u00bb !<\/p>\n<h4><strong>Pour mettre en avant votre expertise (chaque cabinet poss\u00e8de une expertise), faire l\u2019investissement dans une strat\u00e9gie SEO peut s\u2019av\u00e9rer d\u00e9cisif mais aussi et surtout future proof !<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.18.0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.18.0&Prime; header_4_font=\u00a0\u00bb|300|||||||\u00a0\u00bb header_4_font_size=\u00a0\u00bb17px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: justify;\"><strong>SUR LES QUESTIONS DE CYBERS\u00c9CURIT\u00c9 DES CABINETS D&rsquo;AVOCATS<br \/><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>D\u00e9cembre 2021, un des plus gros cabinets d&rsquo;avocats de New York, entrainant dans son sillage des stars internationales de la chanson et du cin\u00e9ma, est pirat\u00e9, victime d&rsquo;un ransomware.<\/p>\n<p>En mati\u00e8re de Cybers\u00e9curit\u00e9, l&rsquo;apr\u00e8s Covid a \u00e9t\u00e9 et est toujours une b\u00e9n\u00e9diction pour les hackers, o\u00fa beaucoup de soci\u00e9t\u00e9s ont fonctionn\u00e9 en t\u00e9l\u00e9travail posant la probl\u00e9matique de s\u00e9curiser des syst\u00e8mes en BYOD.<\/p>\n<p>Pourtant, lorsque vous parlez de cybers\u00e9curit\u00e9 avec les cabinets d&rsquo;avocats, cela ne les &lsquo;concerne pas&rsquo;. \u00a0\u00bb Ce n&rsquo;est pas possible \u00a0\u00bb, entendons-nous!<\/p>\n<p><strong>Pourtant les cabinets d&rsquo;avocats sont la cible num\u00e9ro 1 des hackers tout comme les services hospitaliers. <\/strong><\/p>\n<p><strong>Pourquoi?<\/strong> les hackers savent pertinemment que les cabinets ont une \u00e9quipe technique r\u00e9duite, voire inexistante et qu&rsquo;ils ont les moyens de payer. <strong>Aujourd&rsquo;hui penser que cela &lsquo;n&rsquo;arrivera jamais&rsquo; est de l&rsquo;inconscience<\/strong>!<\/p>\n<p>Tout ce qui est en production est une cible, surtout le stockage secondaire.<\/p>\n<p><u><b>\u2018<\/b><\/u><u><b>WORMiser<\/b><\/u><u><b>\u2019 des <\/b><\/u><u><b>fichiers<\/b><\/u> <u><b>crypt\u00e9s<\/b><\/u> <u><b>est<\/b><\/u> <u><b>insuffisant<\/b><\/u>!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2020\/06\/intelligence-artificelle-cerveau.jpg\u00a0\u00bb alt=\u00a0\u00bbconcepteur site web\u00a0\u00bb title_text=\u00a0\u00bbconcepteur site web\u00a0\u00bb _builder_version=\u00a0\u00bb4.18.0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbGallery\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; max_width=\u00a0\u00bb95%\u00a0\u00bb max_width_tablet=\u00a0\u00bb\u00a0\u00bb 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un seul clic.<\/h3>\n<h3>L\u2019utilisation du live chat on site et off site chez PacisLexis nous permet de r\u00e9pondre imm\u00e9diatement \u00e1 une demande.<\/h3>\n<h3>Nous sommes \u00e9galement en phase de test sur les questions de cybers\u00e9curit\u00e9\u00a0\u00bb.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#e09900&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px||true\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_phone=\u00a0\u00bb|20px||20px||true\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2022\/09\/pacislexisfamilylaw.jpg\u00a0\u00bb 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d&rsquo;avocatsMalgr\u00e9 des contraintes li\u00e9es \u00e1 la profession d&rsquo;avocats, les cabinets n&rsquo;\u00e9chappent plus \u00e1 la concurrence, obligeant ces derniers \u00e1 revoir leur strat\u00e9gie marketing ainsi que leur strat\u00e9gie d&rsquo;acquisition. En collaboration avec Ma\u00eetre H\u00e9lo\u00efse Kawaishi du cabinet PacisLexis Family law, sp\u00e9cialiste en Droit de la famille, nous allons tenter d&rsquo;en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Organic SEO au service des cabinets d&#039;avocats - Superdata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superdata.fr\/lorganic-seo-au-service-des-cabinets-davocats\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Organic SEO au service des cabinets d&#039;avocats - Superdata\" \/>\n<meta property=\"og:description\" content=\"L&#039;organic SEO au service des cabinets d&#039;avocatsMalgr\u00e9 des contraintes li\u00e9es \u00e1 la profession d&#039;avocats, les cabinets n&#039;\u00e9chappent plus \u00e1 la concurrence, obligeant ces derniers \u00e1 revoir leur strat\u00e9gie marketing ainsi que leur strat\u00e9gie d&#039;acquisition. 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