{"id":1265,"date":"2020-08-06T15:58:23","date_gmt":"2020-08-06T15:58:23","guid":{"rendered":"https:\/\/cipherr.fr\/?p=1265"},"modified":"2023-06-27T08:42:03","modified_gmt":"2023-06-27T08:42:03","slug":"comment-les-marketers-en-tourisme-et-loisirs-peuvent-targeter-efficacement","status":"publish","type":"post","link":"https:\/\/superdata.fr\/comment-les-marketers-en-tourisme-et-loisirs-peuvent-targeter-efficacement","title":{"rendered":"Comment les marketers en tourisme et Loisirs peuvent targeter efficacement"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; background_color=\u00a0\u00bb#2a2e40&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_type=\u00a0\u00bbcircular\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(42,46,64,0) 0%|#2a2e40 70%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(42,46,64,0)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bb#2a2e40&Prime; 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Auparavant il suffisait de segmenter les clients par donn\u00e9es d\u00e9mographiques de base. Maintenant atteindre le bon client avec le bon message est devenu plus que d\u00e9licat.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbAbout\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; custom_margin=\u00a0\u00bb||-99vw|||\u00a0\u00bb custom_padding=\u00a0\u00bb||22px|||\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb gutter_width__hover=\u00a0\u00bb3&Prime; gutter_width__hover_enabled=\u00a0\u00bb3&Prime; parallax_1__hover=\u00a0\u00bboff\u00a0\u00bb parallax_1__hover_enabled=\u00a0\u00bboff\u00a0\u00bb parallax_2__hover=\u00a0\u00bboff\u00a0\u00bb parallax_2__hover_enabled=\u00a0\u00bboff\u00a0\u00bb 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quote_line_height__hover=\u00a0\u00bb1em\u00a0\u00bb quote_line_height__hover_enabled=\u00a0\u00bb1em\u00a0\u00bb quote_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb quote_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb quote_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb quote_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb text_orientation__hover=\u00a0\u00bbleft\u00a0\u00bb text_orientation__hover_enabled=\u00a0\u00bbleft\u00a0\u00bb background_layout__hover=\u00a0\u00bblight\u00a0\u00bb background_layout__hover_enabled=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: justify;\">LA SEGMENTATION<\/h3>\n<p>La segmentation consiste \u00e0 explorer le march\u00e9 des clients potentiels pour cr\u00e9er des audiences pr\u00e9cises en fonction de la d\u00e9mographie, du style de vie, des habitudes d&rsquo;achat ou non&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Cela est parfaitement logique lorsque vous pensez \u00e0 l&rsquo;ampleur et \u00e0 la diversit\u00e9 du march\u00e9 des voyages et des loisirs aujourd&rsquo;hui. Les influenceurs ont inspir\u00e9 les gens \u00e0 convoiter des exp\u00e9riences qu&rsquo;ils n&rsquo;auraient jamais imagin\u00e9 \u00eatre \u00e0 leur port\u00e9e; les vols bon march\u00e9 ont fait de ces voyages une option abordable et les sites de regroupement comme Trivago et Expedia ont \u200b\u200bpermis aux voyageurs timides et inexp\u00e9riment\u00e9s de se cr\u00e9er des voyages sur mesure, y compris le transport, les r\u00e9servations d&rsquo;h\u00f4tels, la location de voiture et certaines activit\u00e9s, en utilisant leur propre ordinateur ou mobile. D\u00e9sormais, les marques doivent donc cibler les personnes qui veulent de leur &lsquo;offres&rsquo;.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb100px|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb padding_tablet=\u00a0\u00bb||\u00a0\u00bb padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb padding_phone=\u00a0\u00bb||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2020\/08\/agence-web-secteur-tourisme-loisirs-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbagence web segmentation\u00a0\u00bb title_text=\u00a0\u00bbagence web segmentation\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/superdata.fr\/wp-content\/uploads\/2020\/08\/agence-web-segmentation-scaled.jpg\u00a0\u00bb alt=\u00a0\u00bbagence web segmentation\u00a0\u00bb title_text=\u00a0\u00bbagence web segmentation\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>ALORS COMMENT LES AGENCES DE VOYAGE ET LES TOUR OPERATOR PEUVENT TIRER LEUR EPINGLE DU JEU<br \/> <\/strong><\/p>\n<p>Cibler le voyageur moderne n&rsquo;est donc pas simple et au contraire bien plus compliqu\u00e9 que de cibler ceux qui rentrent dans la case &lsquo;voyageurs d&rsquo;affaires&rsquo;<\/p>\n<p>M\u00eame un segment apparemment &lsquo;facile&rsquo; comme le \u00abvoyage de luxe\u00bb peut \u00eatre divis\u00e9 en clients \u00e0 la recherche d&rsquo;un luxe ultra-luxueux ou d&rsquo;un luxe \u00e9thique par exemple.<\/p>\n<p>Les amateurs de luxe recherchent un degr\u00e9 d&rsquo;exclusivit\u00e9 et de personalisation extr\u00eame et seront rebut\u00e9s par la publicit\u00e9 sur les r\u00e9seaux sociaux, tandis que le voyageur ax\u00e9 sur le luxe-luxe se concentrera sur les visuels et la possibilit\u00e9 de partager \u00e7a avec des amis (72% pensant que c&rsquo;est important que leurs vacances soient partag\u00e9s sur les r\u00e9seaux sociaux !), etc.<\/p>\n<p>En fait, il existe toute une s\u00e9rie de segments potentiels dans lesquels les gens pourraient s&rsquo;int\u00e9grer, chacun avec des exigences de service, des attentes et des pr\u00e9f\u00e9rences de communication diff\u00e9rentes. 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quote_line_height__hover=\u00a0\u00bb1em\u00a0\u00bb quote_line_height__hover_enabled=\u00a0\u00bb1em\u00a0\u00bb quote_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb quote_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb quote_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb quote_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb text_orientation__hover=\u00a0\u00bbleft\u00a0\u00bb text_orientation__hover_enabled=\u00a0\u00bbleft\u00a0\u00bb background_layout__hover=\u00a0\u00bblight\u00a0\u00bb background_layout__hover_enabled=\u00a0\u00bblight\u00a0\u00bb]<\/p>\n<p><strong>La segmentation pour ce secteur en particulier requiert donc de collecter des donn\u00e9es pr\u00e9cises.<br \/> <\/strong><\/p>\n<p style=\"text-align: justify;\">Cela ne va pas se limiter \u00e0 un simple analytics, vous avez besoin d&rsquo;investir dans une platforme qui puisse g\u00e9rer et vous amener \u00e0 n&rsquo;en tirer qu&rsquo;une seule 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Auparavant il suffisait de segmenter les clients par donn\u00e9es d\u00e9mographiques de base. Maintenant atteindre le bon client avec le bon message est devenu plus que d\u00e9licat.LA SEGMENTATION La segmentation consiste \u00e0 explorer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment les marketers en tourisme et Loisirs peuvent targeter efficacement - Superdata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/superdata.fr\/comment-les-marketers-en-tourisme-et-loisirs-peuvent-targeter-efficacement\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment les marketers en tourisme et Loisirs peuvent targeter efficacement - Superdata\" \/>\n<meta property=\"og:description\" content=\"Tourisme et Loisirs Comment targeter efficacementL&#039;explosion des r\u00e9servations en ligne sans agence de voyage et des formules all-inclusive ont rendu le retargeting incontournable. Auparavant il suffisait de segmenter les clients par donn\u00e9es d\u00e9mographiques de base. 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